Short books rather than free content

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Here are 3 reasons why I recommend replacing freebie lead magnets and “value posts” with something like this: https://www.peacefulprofits.com/obmm
Don’t get me wrong, freebies can still work...“Value content” can still work...But both strategies are just not for me. Instead, I sell books to bring new customers into my businesses.

Why do I prefer this method?

Reason #1: Books bring in buyers. One thing I don't like about giving away free stuff that it tends to build an email list of people who are attracted by free stuff. I've found that people who like free stuff want and expect more free stuff. They don’t like to buy things.

I like selling a book because books bring in buyers. Buyers are likely to buy again because they’ve proven that they are willing to spend money to solve a problem they have.

Reason #2: Books help me sell more premium offers. My business is not selling books.

My business is selling a coaching program, consulting services, and a done-for-you service.

I help business owners write and sell a book so they can bring more customers and clients into their business. That’s my business. The book is just a tool I use to bring in prospective clients. Because I use a book to bring prospects into my business, my sales process is simplified and more effective. Think about it...Who would you rather talk to when it comes to having a sales conversation about an offer or service:

A ) Someone who has purchased something from you, spent many hours consuming your lessons and material and knows exactly what offers you have available before they hop on a call? Or,

B ) Someone who joined your list looking for free tips, read a short PDF or watched a 90-minute video, doesn’t really know who you are but is desperate for help, and has never proven to you that they are willing to spend money?I’m picking “A” every time.

By using a book instead of free content, a video training, or freebie lead magnets, I’ve put a protective moat around my business where I only interact with paying customers. My team only takes calls from people who have already paid us money. We only sell high ticket packages to people who have already seen results from our book. Sales resistance is non-existent in my world. We only talk with people who are ready to buy.

That’s an advantage I like to have.

Reason #3: Book sales completely cover marketing expenses.

Because book sales cover marketing expenses, we’re able to bring new clients into our premium programs and services at no cost. Our books typically maintain 1.75x - 2.50x return on ad spend (before premium sales) so that when $1 goes into our “marketing machine” $1.75 or more immediately comes out.

We often see a predictable 7-8x return on ad spend within 30 days of launch thanks to sales of premium offers.

If you’d like to learn more about how we use books to scale business, my book The One Book Millions Method, is available now for just $4.99.In it, you’ll find:

How We Add 100-150 New Customers Per Day to our businesses at net zero cost per acquisition or better.

Case-Study Examples showing you how we use this method for our businesses and our clients including an in-depth look at the type of businesses we believe The One Book Millions Method can help the most.

The Exact Path We Follow to turn cold prospects who don’t know us into $100k/year clients in as little as 7 days.

Creating Powerful Authority Overnight - Many of our clients have gone from relatively unknown to established experts rapidly, while gaining the trust of other experts (and all of the opportunities that go along with that trust).

Scaling Faster Than Any Strategy - Using this book method to acquire high volumes of new customers and quickly turn them into clients is the most consistent strategy I’ve ever tried or tested.

The Reason We’re Able to “Sell without Selling” and a look inside how we’re able to close 40% of our sales calls for high-ticket programs without needing a “high-ticket closer.”

Launched and Live in As Little As 14 Days - Get the process we use to make it happen and see why a large team and complex systems aren’t required (one person can do it).

“Growth on Demand” - How I’m easily able to follow this proven, repeatable system to create on-demand growth for myself and my clients without having to worry about advertising spend or market complexity.

 All While Maintaining 1.75x - 2.50x ROAS (before premium sales) so that when $1 goes into our “marketing machine” $1.75 or more immediately comes out (we often see a predictable 7-8x Return on Ad Spend within 30 days of launch, thanks to sales of premium offers).The book also includes self-assessments, exercises, example downloads, and much more.⠀For a limited time, the digital version of the book is only $4.99.

Go here to get the book: https://www.peacefulprofits.com/obmm