Lifespan Aquatics Programming

Swim is the second word of the host organization, International Swim Coaches Association.

  • Swim is a redundant, low-value word as swim is already part of the bigger brand's identity. 
  • Swimming and Coaching are already understood.
  • Swim is part of aquatics. Paddle sports, diving and lots of other activities from goal setting to job / career matters are far beyond the word of swim.
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