Name

Self names make sense. A self-name is an easy way to distinguish the organization and to establish authority with the brand.

Logo in action, an example

The logo with the ISCA emblem can be put into a faded position if others want to brand the effort along with ISCA. 

For example, consider Allegheny County Parks, as it runs a robust, free swim-lesson program at four facilities in the summers. The ISCA LAP can be blended in a brand with the host.

Links

• Why it is wise to avoid "academy" and "swim."