Different purposes require different sites
A big aims is to avoid confusion and encourage engagement from everyone, regardless of their age. Consumer and sponsor content can be split from the commercial and conductor content.
Consumers:

ISCA.blue
Commercial:

LAP.SwimISCA.org
Network
- ISCA's main site is SwimISCA.com.
- ISCA's learning management system is at Read.SwimISCA.org.
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